DESIGN STRATEGY & DIRECTION

For AW24, our aim was to further establish Seed Heritage as a lifestyle brand.

Building upon our current design toolkit there was an opportunity to introduce a new headline and sub-head font and create a suite of type treatments to align with the focus of a season - new season fashion, gifting or transeasonal.

February launched with bold type treatment to signify the change in season. Importantly, this Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.